In his new book, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Print version available from Amazon.

Click on the button below that matches your reader.

[ePub format] [Kindle mobi format]

From your tablet, you should get a dialog that you use to “Open In…” either iBooks or Kindle. 

If you prefer to read on your Kindle book reader, connect the Kindle to your computer with a USB cable, download the MOBI file and drag the file into the /documents folder.