2 minTwo key roles: Product Manager, Product MarketerWhere product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
3 minOrganizing a Product PortfolioA portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...
2 minWhy product managers need their own (private) CRM systemGood product managers interact with customers constantly. But how do you know which customers to contact? Build your own list.