expert coverby Steve Johnson, Under10 Consulting

Product managers are overwhelmed with too many responsibilities that require too many areas of expertise. One part of the company expects domain expertise while another values market expertise. How do you organize them for success? This ebook examines:

  • The “everything” role
  • Product management expertise
  • Defining your ideal team

To learn how product leaders organize product managers and product marketing managers for the best results, download “Expertise in Product Management.”

Join the conversation! 13 Comments

  1. Structuring a PM team around a portfolio of products? Brilliant! Great perspective on all fronts in an easy read. Nice job.

    Reply
  2. […] You already have strong technical expertise. Now you’ll want to expand your skills in market, domain, and business. For more on the four types of expertise, read my (free) ebook: Product Management Expertise. […]

    Reply
  3. […] I read Steve’s ebook, Product Management Expertise, on the four types of product management skills, I thought to myself (and tweeted) “this is a […]

    Reply
  4. […] You already have strong technical expertise. Now you’ll want to expand your skills in market, domain, and business. For more on the four types of expertise, read my (free) ebook: Product Management Expertise. […]

    Reply
  5. […] There are four types of expertise needed for most product management teams. Download my free ebook, Product Management Expertise, at http://www.under10consulting.com/writing/expert […]

    Reply
  6. […] ideal sales tool is a container for your expertise—in business, technology, market, and domain. And then every sales person can distribute your knowledge directly to the […]

    Reply
  7. […] ideal sales tool is a container for your expertise—in business, technology, market, and domain. And then every sales person can distribute your knowledge directly to the […]

    Reply
  8. […] Want to learn more about the roles of product management? Expertise in Product Management at http://under10consulting.com/writing/expert/ […]

    Reply
  9. […] characterized four types of expertise in my free ebook, Expertise in Product Management Expertise. In brief, these are business, market, domain, and technology. And it’s rare to find depth in all […]

    Reply
  10. […] You can learn more about the roles of product management in my free ebook, “Expertise in Product Management“ […]

    Reply
  11. […] — The Product Management Perspective: Time management is a top complaint I hear about from product leaders. Their people never have enough time. The time management tips above will help with this issue. Another way to help your team manage its time effectively is to organize smartly. For more on this, check out Steve Johnson’s recent ebook Expertise in Product Management. […]

    Reply
  12. […] more on product management staffing, see my free ebook “Expertise in Product Management” at […]

    Reply
  13. […] more on product management staffing, see my free ebook “Expertise in Product Management” at […]

    Reply

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