expert coverby Steve Johnson, Under10 Consulting

Product managers are overwhelmed with too many responsibilities that require too many areas of expertise. One part of the company expects domain expertise while another values market expertise. How do you organize them for success? This ebook examines:

  • The “everything” role
  • Product management expertise
  • Defining your ideal team

To learn how product leaders organize product managers and product marketing managers for the best results, download “Expertise in Product Management.”

Join the conversation! 22 Comments

  1. Structuring a PM team around a portfolio of products? Brilliant! Great perspective on all fronts in an easy read. Nice job.

    Reply
  2. […] You already have strong technical expertise. Now you’ll want to expand your skills in market, domain, and business. For more on the four types of expertise, read my (free) ebook: Product Management Expertise. […]

    Reply
  3. […] I read Steve’s ebook, Product Management Expertise, on the four types of product management skills, I thought to myself (and tweeted) “this is a […]

    Reply
  4. […] You already have strong technical expertise. Now you’ll want to expand your skills in market, domain, and business. For more on the four types of expertise, read my (free) ebook: Product Management Expertise. […]

    Reply
  5. […] There are four types of expertise needed for most product management teams. Download my free ebook, Product Management Expertise, at http://www.under10consulting.com/writing/expert […]

    Reply
  6. […] ideal sales tool is a container for your expertise—in business, technology, market, and domain. And then every sales person can distribute your knowledge directly to the […]

    Reply
  7. […] ideal sales tool is a container for your expertise—in business, technology, market, and domain. And then every sales person can distribute your knowledge directly to the […]

    Reply
  8. […] Want to learn more about the roles of product management? Expertise in Product Management at http://under10consulting.com/writing/expert/ […]

    Reply
  9. […] characterized four types of expertise in my free ebook, Expertise in Product Management Expertise. In brief, these are business, market, domain, and technology. And it’s rare to find depth in all […]

    Reply
  10. […] You can learn more about the roles of product management in my free ebook, “Expertise in Product Management“ […]

    Reply
  11. […] — The Product Management Perspective: Time management is a top complaint I hear about from product leaders. Their people never have enough time. The time management tips above will help with this issue. Another way to help your team manage its time effectively is to organize smartly. For more on this, check out Steve Johnson’s recent ebook Expertise in Product Management. […]

    Reply
  12. […] more on product management staffing, see my free ebook “Expertise in Product Management” at […]

    Reply
  13. […] more on product management staffing, see my free ebook “Expertise in Product Management” at […]

    Reply
  14. […] Interested in the types of expertise in product management? Read my free ebook “Expertise in Product Management.” […]

    Reply
  15. […] Interested in the types of expertise in product management? Read my free ebook “Expertise in Product Management.” […]

    Reply
  16. What is your Product Management story?

    Every product manager has a unique path to the job. Some come from sales, others from development or support. The path often determines whether they are more technically oriented or marketing oriented. In my case, I majored in marketing with a computer…

    Reply
  17. […] Want to explore more on product management roles and responsibilities? Check out my free ebook “Expertise in Product Management.” […]

    Reply
  18. […] Pour terminer, si je devais recommander une lecture pour bien expliquer ce qu’est la gestion de produits, ce serait celle du livre électronique gratuit de Steve Johnson intitulé Ebook: Expertise in Product Management. […]

    Reply
  19. […] For more on product management empowers others through expertise, see my free ebook “Expertise in Product Management” at http://under10consulting.com/reading/expert/ […]

    Reply
  20. […] For more on product management skills and expertise, get my free ebook “Expertise in Product Management.” […]

    Reply
  21. […] more on this topic in my free ebook: Expertise in Product Management. Need help designing your ideal organization? Contact me to learn […]

    Reply
  22. Is a product manager a real need for a startup? If not, what kind of profiles can do the same job?

    The CEO is usually the company’s first product manager but quickly becomes immersed in hiring, firing, financing, and other company issues. As a result, s/he cannot devote 100% of attention on the product.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 5,824 other followers