I feel that ideas are very fragile, so you have to be tender when they are in development.—Jonathan Ive.
Sir Jonathan Paul “Jony” Ive is an English designer and the Senior Vice President of Industrial Design at Apple Inc. He also provides leadership and direction for Human Interface software teams across the company. Wikipedia
Building products isn’t factory work, yet we often act as if it was. Ideas are very fragile. And whether you’re in development or in a strategy meeting, let people express their ideas without instant condemnation. For that matter, let them finish their thought! Don’t interrupt, extend!
It’s a technique from improvisational comedy: Always accept the premise. When someone says, “How are you feeling?” provide an answer that moves the bit forward. “I’m fine” doesn’t; it just grinds the bit to a halt. “I just had a fight with my boss and I’m still mad” gives the comedy team something to run with. The same is true for brainstorming, whether with a colleague or a client.
Ideas are fragile. Be tender.
From this month’s newsletter
Skills: Positioning with formulas
If there’s one template or tool that summarizes everything you want to communicate about a product, it’s positioning. It saves you a ton of work because you now know exactly what you want to say. Read more here.
Managing: The whole product view
Effective product managers evaluate the company’s procedures in all areas—billing, customer support, training, and so on—to determine if the customers and prospects are getting the service they need to buy our products. Read more here.
Implementation assistance, onsite or by phone
It’s one thing to acquire product management skills but many teams need help applying that knowledge to their products and their organization. My implementation services can accelerate your transformation! Learn more here.
Product Camp Silicon Valley
If you weren’t able to attend my talk, the slides from my session are on slideshare.
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