openBranding is what you do when your product doesn’t matter.— Steve Johnson, Under 10 Consulting. 

I know this one’ll get the brand-oriented marketers into an uproar but there’s a big difference between brandING and your brand.

Branding is a verb; brand is a noun. Branding is the exercise of telling your story to get people to buy your product. Your brand results from years of delivering great products and creating satisfied customers.

In truth, I find that most teams worry way too much about brands and branding and not nearly enough about the user experience that creates satisfied customers.


Join the conversation! 3 Comments

  1. “Your branding is the promise you make. Your brand is the promise you keep.”
    -Kristin Zhivago


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